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Intermediate Marketing/CRM Analyst to extract and execute for the campaign /marketing team using SAS, Customer Intelligence tools and SQL/Oracle. – 125972

S.i. Systems

This is a Full-time position in Victoria, BC posted July 13, 2021.

JOB ID: 125972 JOB TITLE : Int.

Marketing/CRM consultant DURATION: 9 Months (Possibility for extension) LOCATION : Downtown Toronto ( Remote Until Decided by business) Intermediate Marketing/CRM Analyst to extract and execute for the campaign /marketing team using SAS, Customer Intelligence tools and SQL/Oracle.

– 125972 Job Responsibilities : Accountable for the measurement, analysis and reporting on marketing strategies, programs, campaigns and demand creation activities against business goals and marketing priorities Support the Campaign Analytics and Reporting function by delivering meaningful & actionable insights across all CBU marketing programs/ activities Develop dashboards, create standardized reports and distribute reports to provide ongoing insights to marketing teams on marketing programs and campaign performance Responsible for solid campaign design for effective campaign reporting, CRM operations reporting, relevant data management, provide detailed analyses, and fulfil ad hoc requests across different marketing campaigns and projects Incorporate industry best practices and reporting roadmap to build a solid scalable foundation/ solution and define performance analytics standards, guidelines and marketing KPIs for marketing strategies, programs and campaigns to measure effectiveness Responsible for conducting customer analyses, surfacing key insights to influence marketing strategy, segmentation, journeys, programs, and campaigns, as well as, marketing investment Collaborate on business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product strategy and cost/benefit analysis based on data analyses Promote OMNI channel marketing performance and guide organization to maximize ROI for each campaigns by channel, share channel performance and overall campaign contribution to the organization Work closely with CBM, D&A, Finance and Marketing teams, including digital, channels, care, pricing and product marketing to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data for effective reporting & analysis Develop advanced analytical models (with support from Data Scientists) to answer key business questions and partner with stakeholders to develop insights in forecasting, media targeting, attribution, and measuring lifetime customer value Must Haves: Minimum 5 years of experience in Marketing / Campaign Management Experience in using advanced CRM & Reporting tools such as SAS Customer Intelligence Suite, Domo, Tableau, Power BI, Datorama, and SQL programming Advanced experience in customer segmentation, testing methodology, campaign reporting and data driven targeting strategies

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